Purple toning shampoo has indigo colour pigments in it which works so well to keep our blonde hair from going brassy. these pigments helps to neutralise yellow red and orange tones, however it does takes a toll on the hair ‘s natural moisture. It’s best to use a non toning shampoo to clean your hair once first , And follow up the purple shampoo with a moisture conditioning hair mask. A hydrating hair mask is formulated to penetrate into the hair ‘s structure ( where a regular conditioner only tends to sit on the outside of the hair. A mask should be used in combination with the purple shampoo to avoid dryness. We can recommend the right product range for your hair type in salon .